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Last updated: August 2026

Terms of Service

These Terms of Service ("Terms") govern your use of Cleo SEO (cleoseo.com), operated by Gavin Butterworth, a sole trader registered in England and Wales ("we", "us", "our"). By using the Service, you agree to these Terms.

1. The Service

Cleo SEO is an autonomous SEO operator. It crawls websites you connect, identifies technical SEO issues, generates fixes and recommendations, measures search performance, tracks AI answer engine visibility, and delivers daily readouts.

The Service does not guarantee rankings. SEO outcomes depend on many factors beyond our control — search engine algorithms, competitor activity, site authority, and content quality. We provide data and recommendations; results are not guaranteed.

2. Your obligations

By using the Service, you agree that:

  • You own or have permission to crawl the sites you connect.
  • You will not use the Service to crawl sites you do not own without explicit permission.
  • You will not abuse the crawling infrastructure (excessive frequency, competing services, scraping the Service itself).
  • You will provide accurate account information and keep it up to date.
  • You are responsible for maintaining the security of your account credentials.

3. Payment and billing

Fees are billed monthly in advance via Stripe. Prices are listed on our pricing page and are subject to change with 30 days' notice. All fees are in US Dollars and are non-refundable except where required by UK law.

You may cancel your subscription at any time. Cancellation takes effect at the end of the current billing period. No refunds are provided for partial months. You retain access until the period ends.

4. Intellectual property

  • Our IP: The Cleo SEO platform, brand, code, algorithms, and readout format are our intellectual property. You may not copy, reverse-engineer, or resell the Service.
  • Your IP: Your site content, crawl results, and readout data belong to you. We do not claim ownership over any data generated from your sites.
  • Feedback: If you provide feedback or suggestions, we may use them without obligation to you.

5. Limitation of liability

The Service is provided "as is" without warranty of any kind. To the fullest extent permitted by UK law:

  • We are not liable for indirect, consequential, or incidental damages arising from your use of the Service.
  • Our total liability for any claim is limited to the amount you paid us in the 12 months preceding the claim.
  • We are not liable for: loss of revenue, loss of rankings, loss of data, or business interruption.
  • Nothing in these Terms limits our liability for death, personal injury, fraud, or any liability that cannot be excluded by UK law.

6. Termination

We may suspend or terminate your access to the Service if you breach these Terms. We will provide reasonable notice where possible. You may terminate your account at any time via your dashboard or by contacting us. Upon termination, your data will be deleted within 30 days in accordance with our Privacy Policy.

7. Changes to these Terms

We may update these Terms from time to time. Material changes will be communicated via email at least 14 days before they take effect. Continued use of the Service after changes take effect constitutes acceptance of the updated Terms.

8. Governing law

These Terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

9. Contact

Gavin Butterworth (sole trader)
Manchester, United Kingdom
Email: legal@cleoseo.com